Derek Britton

https://muckrack.com/derek-britton-uk
LinkedIn DerekBrittonUK.bsky.social
Interests: AI and ML, Mainframe

An accomplished, experienced leader in the B2B technology marketing space, having led corporate branding, product marketing, marketing communications (PR, AR, social media), customer marketing, product management, and sales enablement. A computer science graduate with prolific content creation and team leadership ability, I am highly skilled in leading and coaching technology and marketing teams to drive personal and business success.

Expertise and accomplishments include:

Product and Corporate Marketing – conceiving, branding, promoting, launching enterprise software
Branding & Comms – core B2B branding research, creation and execution via social, AR/PR, design, content strategy, messaging, social media, customer advocacy programs
Customer Marketing – messaging, retention marketing, customer advocacy and engagement (customer advisory) programs
Sales Enablement – establishing corporate facilities for sales training of hundreds of sellers across multiple business lines
Product Management – product ownership, launch planning and execution of multi-million dollar software products
Front-of-House – Spokesperson, facilitator and presenter at industry events (Customer Marketing Alliance, Micro Focus, Open Mainframe Project, GSE, SHARE, Gartner, IDC, Information Week, AWS); regular blogger/writer published across the IT press, blog sites, Linkedin etc.
Leadership – renowned inclusive, collaborative leadership approach; mentor and coach; diversity ally; senior and C level stakeholder engagement
Technologist – degree-educated computer science professional, background in B2B business systems, expert in mainframe modernization, COBOL, information management and AI